Leads are at the base of business activities when it comes to call center solutions. This is especially the case for outbound campaigns. More or less, all contact center companies strive for the same key goal: converting leads into new customers.
After acquiring leads, it is mandatory for a call center to manage these leads properly in order to transform them from leads to potential customers. If a lead is contacted at an inappropriate time, (as per time zone of the agent, perhaps), they could grow frustrated with your contact center and opt out of your goods and services. This is not only a lost lead for you, but also the start of a negative chain of referrals that customer will share about your business. Contacting leads at informal times or interacting with them at times not suitable with their time zone can leave them opting out of your call center services, and opting in for you competitor’s services instead.
In simple words, leads are contact details of a potential customer whom the agent needs to contact. These leads are basically a package deal which carries a lot of information that may enable an agent to convert every opportunity into a profitable customer.
From the start of lead acquisition right down to post sales reporting, 3CLogic provides the best solutions by tracking HOT leads right away and closing them as sales. For others, it means prioritizing consistent lead follow ups with easy to apply recycling policies. 3CLogic manages leads in a more beneficial and effective way:
- Lead Acquisition
Lead sources could be distinct. They could come from Web based forms or via formatted batch data files like Microsoft Excel or CSV. 3CLogic provides sophisticated lead import functionalities to cover all these areas. One can easily embed lead collection widgets into web pages of their marketing partners, or into campaign banners to allow prospective customers to be able to fill in their information giving you new and hot leads to follow up with. An available agent then calls these leads and converts them into sales.(More on Click-4-Agent here) - Lead Tracking
Imported leads in the system can be tracked quickly using various search options. Customized filters provide an efficient way to track the exact lead you are looking for. Filtered leads can be grouped together into lead lists, thus providing one of the best ways to cluster up your leads into different groups and manage each of them accordingly. - Lead Updates
For large organizations in which each agent deals with hundreds of leads daily, it can be extremely taxing to manually edit each individual lead’s information. As lead details are constantly updated and changed after being imported into the system (changed his email, her address etc), it would require a sufficient amount of time for agents to edit these details. It is imperative that contact center software is always on demand and up to date, eliminating any leads to be called incorrectly. The bulk lead update feature of the 3CLogic software allows modifying multiple lead attributes easy. In addition, various update sources can be merged to trigger a bulk update of leads in just a matter of minutes.
No Matter how you are generating your sales leads, if you are not managing them properly you could be simply wasting money. 3CLogic ports all the best of breed features into one application to help you efficiently and successfully manage your leads.
Tags: 3CLogic, call center, sales
