Often people raise a question that what does 3CLogic stand for or what does it mean? Frankly there is no logic behind choosing 3CLogic as a name. Originally the 3Cs stood for ‘Communications, Convergence and Collaboration’. It gradually evolved into Customers, Communications and Collaboration. I like ‘Customers’ in 3C as it is about how we listen to our customers and cover that extra mile to make them happy.  An old friend of mine from my days at Newbridge recently asked me if 3C stands for ‘Call Center in the Cloud’. I like that interpretation too. So whatever we were thinking when we came up with 3C in 3CLogic seems to be all good. So the next question is why 3CLogic and not C3Logic. Well, there is logic behind that one. C3Logic would be behind Aspect and Avaya when listed alphabetically and we just couldn’t have that. If you are still wondering why 3CLogic and not just 3C as a name; well there was really no logic in putting logic in 3CLogic. It just sounds logically cool. If your head is spinning by now you have been thinking about all this naming stuff too logically. Besides, what’s in a name anyway? A rose by any other name…..