3CLogic – Managing Your Business Leads
Leads are the base of business activities when it comes to Call Center Solution especially Outbound. More or less, all actions at call centre are aimed at “Converting leads to customers.”
It’s mandatory for a call center to manage these leads properly and transform these leads into potential customers. It is not only brand loss, but even wastage of important lead, if the call center agents approaches it at an inappropriate time (as per his/her time zone). Most of the times, it has been found that your hot lead may turn into your competitors customer, if you call it an hour prior.
In simple words, leads are contact details of a potential customer whom the agent needs to contact. These leads are basically package deal which carries a lot of information that may enable an agent to convert every opportunity into a profitable customer.
Right from lead acquisition to post sales reporting, 3CLogic provides best solutions by tracking HOT leads first and closing them as sales. For others, prioritizing consistent lead follow ups with easy to apply recycling policies. This is how we manage our leads in a better way:
- Lead Acquisition
Lead Acquisition Lead sources could be distinct. They could come from Web based forms or via formatted batch data files like Microsoft Excel or CSV. 3CLogic provides sophisticated Lead import functionalities to cover all these areas. One can easily embed lead collection widgets into web pages of their marketing partners, or into campaign banners, prospective customers can fill in their information right there and turn into HOT leads of your system. Available agent calls these leads and converts them into sales.(More on Click-4-Agent here) - Lead Tracking
Imported leads in the System can be tracked quickly using various search options, besides customized filters provide an efficient way to track the exact lead you are looking for. Filtered leads can be grouped together into lead lists and this provides one of the best ways to cluster up your leads into different groups and manage each of them accordingly. - Lead Updates
For large organizations, where each agent deals with hundreds of leads daily it’s an effort to update leads related data. As every lead that has got changed after it was imported into the system (changed his email, her address etc), this effort un-folded for each agent dealing with his own batch of assigned leads is substantial. System should be up to date always and agents should not waste time by contacting incorrect numbers. Bulk lead update feature of 3CLogic allows modifying multiple lead attributes efficiently. Various update sources can be merged to trigger bulk update of leads in just no time.
No Matter how you are generating your sales leads, if you are not managing them properly you could be simply wasting money. 3Clogic ports all the best of features into one application that can help you to improve the way you handle your leads.
Tanvir Alam 2:03 AM on February 10, 2010 Permalink
All you need a laptop,internet and headset, you are up and running. it’s a cool concept, It’s true callcenter in your bag.
Raj Sharma 10:14 AM on February 10, 2010 Permalink
The work-at-home agent concept sounds great and it seems it s a no-brainer for large and small Call Centers. In the past it had not been that easy to implement. Even some of the pioneering companies like JetBlue have not completely moved to work-at-home agents. They allow their agents to work from home 2-3 days a week. This is because the technology is a barrier – virtual ports on their Call Center switch are expensive and complex to implement. With what you are describing, technology no longer poses a barrier. It is about time that more and more companies opt for virtual call centers.