Posts Tagged ‘social media’

Why do we need voice on social media?

Wednesday, March 9th, 2011

With technology advancing every day, people are flocking by the millions to social media sites like Facebook, Twitter, and LinkedIn. They use these outlets to obtain information such as recent news, to interact with friends, or even leave comments on articles written by strangers. Once they are logged in to these social media sites, they will do all of their tasks on the webpage without ever leaving. This is very similar to large gatherings, meetings, or even to shoppers visiting a local mall.

Due to the fact that money is where the customers are, merchants are sure to follow these crowds of people buzzing around on the social media sites. By getting in tune with the new market demands and paying close attention to what consumers want, merchants can more easily and efficiently raise their productivity. During the summer months in Washington D.C., you can find millions of tourists gathering to see the sites and monuments it has to offer. This means that there are also hundreds if not thousands of merchants also offering their services or selling wares.

Whenever people visit public places such as D.C., they tend to end up staying around for some time. They also will more than likely plan another trip to visit the area again at some point in the future. This is an ideal outlet for merchants because they can boost their profits off of these returning customers and slowly move in as well. At some point in time, the customers who start buying services on social media sites will require assistance and need a representative or help support line to answer any questions or concerns. If there is no efficient way for customers to interact with these merchants, productivity lowers and profits decrease. The big customers and businesses such as Delta, JC Penney, and Toys r US have present pages on facebook but also have big call centers to provide support, answer questions and run customer outreach programs.

For those merchants or business owners who need to provide call center services but cannot afford to setup their own service have a choice now, 3CLogic’s new talkEase facebook widget. With this widget, you as a merchant can gain lasting relationships with your customers, gain trust and more efficiently offer support and services to your prospective customers by adding voice to your Facebook pages. Using this widget, you can reach prospects and customers by providing instant interactions and exceptional service. Your customers will be thrilled when they put in less work and receive more support from your end. This widget will be placed on your Facebook page and will contain customizable tabs of your choosing.

Holding a contest? Want a tab for your customers to make reservations? Wish to provide customer or technical support in an easily accessible location? These tabs will be customized to fit your needs. Use this widget to:
*Increase the number of “likes” on your Facebook page.
*Bring traffic to your page to promote new services to both prospects and existing customers.
*Enhance productivity rates by increasing communication with your customers.
*Get to know your customers to build lasting relationships and trust.

Here is the link to talkEase demo video which demonstrates the new Facebook widget:

http://www.facebook.com/video/video.php?v=10150144236899534&oid=242779261005&comments

Interested? Please send us an e-mail to sales@3clogic, and we will get you started. Or, please visit 3CLogic’s Facebook page, click “like” and then locate the tab titled “Facebook Business Package” and enter in your name and phone number to connect with a talkEase representative.

Social Media in Contact Centers: Another Channel or Another Force Fit

Saturday, February 6th, 2010

Social media is not just abuzz, but it is also being used to create a lot of buzz about everything. Let’s take a peep into how social media can play a significant role in next-gen contact centers. From a contact center’s perspective that is providing customer service, taking orders, or doing outbound telemarketing campaigns, social media is another channel that ensures contact with customer. Just like phone, e-mail, Instant Messaging and fax channel, social media is yet another platform to get in touch with the end customer.
Treating social media as just another channel can be deceiving for the call center as it is a new channel and its use may not be properly understood by the call center. There is a viral element to social media that can have ramifications; both positive and unwanted. Social media when used as another channel in contact centers can certainly provide a 360 degree view of a company’s client base if it is managed properly and is part of an overall strategy to enhance customer touch.

For contact center technology vendors such as 3CLogic, social media provides an opportunity to bring new capabilities to contact centers. Optimizing the use of social media channel in contact centers requires integration of social media capabilities into existing call center platforms. New agent and supervisory skills are essential for the social media channel to work effectively in contact centers. Continuous monitoring of buzz and chatter on net combined with the appropriate reaction and response from the call center is paramount to the success of social media as a channel in contact centers. The speed with which the contact center must respond to the buzz and chatter cannot be underestimated. Adoption of social media in contact centers can be challenging and overwhelming for their decision makers. Technology vendors like 3CLogic can help call centers take the next step in the right direction.