Outbound sales has always been considered a challenging role—but as consumers become more mobile and their expectations continue to rise, sales representatives are finding it increasingly difficult to connect with their target audience. In fact in 2007, it took an average of 3.68 calls to reach a single prospect. Fast forward to today, it takes an astounding 8 attempts to get in front of one—twice as difficult. And for the typical sales rep, only 2% of calls result in an appointment—it can feel like searching for a needle in a haystack. With consumers harder to reach and prospects more challenging to sell, how can one boost the productivity and success of their inside sales team?