The effectiveness of a reporting tool in analyzing historical and real-time data to identify trends, patterns, and performance outliers is dependent on its ability to leverage advanced AI and analytics. With 3CLogic, AI and machine learning algorithms are leveraged to deliver granular data insights for sentiment scoring, keyword usage, agent best practices, and more. This data, together with additional KPIs, such as wait times, average call handling time, active agent status, etc., are immediately pushed to dashboards and reports accessible within an organization's CRM or system management platform, creating a unified view of performance and insights. When in-depth data is stored through a unified platform view, it becomes easy for the contact center teams to quickly and effectively identify areas of improvement or success, driving proactive problem-solving and continuous operational improvements.